SYNCH SPOT: SONY/ATV IN THE DRIVER'S SEAT

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Pub Crawling

SYNCH SPOT: SONY/ATV IN THE DRIVER'S SEAT

8/30/17

Sony/ATV is driving three spots and more in the new Volkswagen Tiguan SUV campaign. Via VW's creative agency of record, Deutsch, three songs that are 100% SATV-controlled will feature in the spots: ELO's eternal gem "Livin' Thing," Joan Jett and the Blackhearts' "Love Is All Around" (written by Sonny Curtis) and the '80s hit "Tarzan Boy" by Baltimora. The pre-roll song is also licensed by the House of Marty.

SATV Global CMO Brian Monaco praised Deutsch's Eryk Rich and team as well as giving a shout-out to pubbery's Brian Cappelli and John Campanelli for digging the crates. Everyone concerned lit a cigar from Marty's humidor and pretended not to feel queasy.

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