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THE B-SIDE
Lucky Daye (Keep Cool/RCA)
2/22/19

What It Is: Born and raised in New Orleans, Daye spent his formative years in a religious cult, of which his mother was a member. Barred from any and all “secular music,” he taught himself melodies by singing Bible verses and Dr. Seuss rhymes. Once his mom fled the cult, life quieted until Hurricane Katrina hit and literally washed life as he knew it away. The family fled to Tyler, Texas, but Daye aimed to launch a career in music, so he made his way to Atlanta, where he spent some time recording before seeking a brighter future and road tripping to L.A. Once there, he met D’Mile and crafted Painted, on which his story unfolds by way of smoky full-spectrum R&B. With this release, he enters the music world with a powerful debut, leaving his footprint and fortifying the groundwork to become R&B’s next rising star.
 ALBUM: Painted
 RELEASE DATE: TBA
 SINGLE: “Roll Some Mo’”
 TV: Vevo DSCVR; pre-Grammy BET performance
 LIVE: Opening for Ella Mai’s The Debut Tour
 INTERNET: Single up to 9m streams overall, 5.2m at Spotify (914k+ monthly followers) since late October release; heavy playlist action on both platforms; video at 464k views
 RADIO: Highest-debuting single on Mediabase Urban Adult airplay chart the other week (at #20); planning to cross to Urban Mainstream in next several weeks as tour dates with Ella Mai roll into the major urban airplay markets
 PRESS: Complex, Revolt, BWW, Rated RNB, On Smash, Soul Bounce, Rapwave, Clash, Singersroom, HNHH, The Sports Fan Journal, Global Grind, Tidal R&B Rising, NPR, more
 BOOKING: Peter Schwartz, WME
 PUBLISHING: Lou Al-Chamaa, Sony/ATV
 MANAGEMENT: Sam Watters, Natalie Prospere & Paris Hines