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NEAR TRUTHS: BLOWING THE WHISTLE
Pissing outside the tent. (2/14a)
BILLIE RELEASES HAUNTING, ETHEREAL BOND THEME
The siblings strike again. (2/14a)
HITS LIST:
SURPRISE, SURPRISE
We, too, are thinking of going public. (2/14a)
NATION BUILDER
JAY BROWN
Takin' care of business. (2/14a)
STEVENSON'S
NEXT MOVE
Nice run. (2/14a)
DON'T TALK TO THE PRESS
Also, don't leak the memo about not talking to the press to the press. Please.
GRAMMY VOTING
How the sausage is made.
BIEBER'S BIG BOW
Changes changes the conversation.
PRIMARIES
So hard to decide...
THE B-SIDE
Lil Tjay (Columbia)
10/22/19
 

WHAT IT IS: Before the 18-year-old NYC native became an internet heartthrob with streams in the multi-millions, he was just a kid from the Bronx, who expressed an equal love for Jay-Z and Justin Bieber. His mother’s favorite artists (Usher, Michael Jackson) taught him melody, a catalyst for Tjay’s embryonic hip-hop stardom. The infectious hook in “Brothers” would lead to his first smash hit, earning him 180m combined streams. Follow-up “None of Your Love” delved into deeper R&B waters to express a pitbull’s puppy love. With 10.2m Spotify listeners and platinum SoundCloud status, Tjay is a rapidly rising star.
ALBUM:
True 2 Myself
RELEASE DATE:
10/11
SINGLE:
“F.N”
LIVE:
Headlining U.S. tour through 10/26; international dates in Canada, Ireland, U.K. this November; performances at Rolling Loud N.Y. 10/12, Day
N Vegas
11/2, Rolling Loud L.A. 12/14
INTERNET:
245m combined video views on YouTube, 850k YouTube subscribers; 10.2m monthly Spotify listeners; 3m+ in combined social following
RADIO:
#5 Most Added Urban radio at press time with 31 adds
PRESS:
Earmilk (“Lil Tjay is skillful as he is confident”), N.Y. Times (“An exuberant, sweet-voiced singer-rapper...with an easy instinct for melody”), Rolling Stone (“[An] artist you need to know”), Billboard (“All signs are pointing to a bright future”), Pitchfork (“Hip-hop heartthrob”); one of Complex’s “Best New Artists of The Month” in August, Pitchfork’s “10 Rappers to Watch In 2019”; additional coverage from Genius, Hypebeast, HotNewHipHop, Brooklyn Vegan, XXL, Variety, Spin, more
BOOKING:
Jordan Stone/APA
MANAGEMENT:
Deon Douglas/11AM Co.; Clay Barmore/Doperoots.