WHAT IT IS: Nigerian artist/songwriter and award-winning producer Pheelz has been building a buzz with his breakout global hit, “Finesse” f/BNXN (fka Buju). With the release of the official music video, coinciding with his inking to Warner Records, 24-year-old Pheelz continues to make waves across DSPs. As a producer, he’s worked with Nigerian breakthrough Fireboy DML, Akon and Mr. Eazi, as well as securing a cosign from hitmaker Wizkid.
SINGLE: “Finesse” f/BNXN
INTERNET: 2.6m+ monthly Spotify listeners; 3.4m+ official video views on “Finesse” in a week; 850k+ TikTok video creations with sound; 4m+ views on TheShadeRoom video sneak peak; featured in Triller’s Rising Stars and Trendy playlists; added to Spotify’s Pop Rising, Hot Rhythmic, Good Vibes, African Heat, more; peaked #1 on Shazam Global and Spotify Nigeria
RADIO: Impacted on 3/31
PRESS: Rolling Stone (“With a layered chorus that sounds like a battalion of carefree men, rather than just the two credited vocalists, “Finesse” is endlessly catchy”), Guardian (“Pheelz’s entire discography continues to thrive with one unique feature: its radicalism); more
MANAGEMENT: Marc Byers, Camillo Doregos & Merce Jessor